citv

CITV (standing for Children's Independent Television) is an outgoing British children's morning programming block on ITV2 and formerly a free-to-air channel owned by ITV plc. CITV launched on 29 December 1980 as Watch It! then later rebranded on 3 January 1983 as Children's ITV, as a late afternoon programming block on the ITV network for children aged 6–12. It replaced the earlier Watch It! branding and introduced networked in-vision continuity links between programmes. These links were originally pre-recorded from a small London studio until 1987, when Central won the contract to produce live links from their Birmingham studios. In 2004, presentation of CITV was relocated to Granada Television in Manchester, which saw the demise of in-vision continuity. Nine years later, the operations moved to ITV Granada's MediaCityUK studios in Salford.

In 2006, CITV launched as a digital channel on Freeview. The channel primarily ran repeated ITV content and acquisitions daily from 6am to 9pm. Following the axing of its original afternoon slot in late 2006, a CITV programming block on the ITV network continued to air on weekend mornings from 6am to 9:25am as part of the ITV Breakfast time slot. CITV did not have a +1 simulcast, unlike the rest of ITV's portfolio of channels. Additionally, the channel was only simulcast in HD on Sky online and Sky Glass.